Ambassadors

In the context of the FGOI project, Ambassadors are key individuals or organizations established in countries such as the United States, Canada, Egypt, and South Africa. Their principal aim is to facilitate the participation of local actors, serving as points of contact to share information and promoting their involvement in the project’s activities. Through these ambassadors, the project seeks to enhance its visibility, organize trade missions, and establish business agreements between European SMEs and local partners.

Ambassadors in the USA

Chuck Heckman

CEO Business Agency YES/YEP

Chuck is a leading figure in the US hospitality industry, heading the renowned agency YES/YEP.

Helen Emanuelsson

CEO Creative Cultures Consulting

Helen leads Creative Cultures Consulting AB, specializing in business development, brand strategy, and communication.

Dénes Levente

Professor at West Virginia University

Dénes is Associate Professor at WVU, specializing in sustainable biomaterials and wood processing.

Ambassadors in South Africa

Bernadette Isaacs

South African Furniture Industry Association – SAFI

Bernadette Isaacs is the Managing Director of the South African Furniture Initiative (SAFI).

Daniel Sandu

CEO

Daniel is a dynamic Cape Town entrepreneur, with a rich background in IT product development and furniture.

Ambassadors in Egypt

Amr Orensa

Board member EFEC

Amr is the Design & Marketing Manager at Pinocchio Furniture and a board member of EFEC.

Ambassadors in Canada

Trevor Kruse

CEO Interior Designers of Canada

Trevor is the CEO of IDC, a national advocacy association committed to advancing the interior design profession.